emotion + analytics

Turning Scrolls Into Stops.

Clicks Into Customers.

Ads Into Action.

Most Businesses Get Lost In:

  • Confusing Messaging

    That Customers Don’t Understand

  • Scattered Marketing Tactics

    With No Clear Direction

  • Ad Spend That Disappears Into the Void

    Without ROI

Marketing Isn’t Magic—It’s Clarity, Strategy, and Psychology

If your marketing isn’t getting noticed, clicked, or acted on, you don’t have a marketing problem—you have a clarity problem.

The Truth Is Customers Don’t Buy the Best Product or Service.

They Buy the One That’s Easiest to Understand & Trust.

That's Where We Come In!

The Storybrand Framework & Cialdini’s Persuasion Principles

We help businesses craft clear, compelling messaging that speaks directly to what your customers care about while ensuring sure your marketing:

 ✔ Builds trust and authority (because credibility sells).
Taps into social proof and urgency (because people follow confidence).
Leads customers to take action (because clarity = conversions).

It’s About Creating a System That Works!

Who Am We? And Why Should You Care?

I’m Jon Nelsen, founder of Do Social Smarter, LLC.

Since 2017, We’ve helped brands, businesses, and even the City of Harrisburg get seen, get heard, and—most importantly—get results.

Header image

We don’t just run ads. WE BUILD TRUST. 

We don’t just create content. WE POSITION BRANDS AS AUTHORITIES. 

We don’t just generate clicks. WE TURN ENGAGMENT INTO REVENUE.

We don't just create marketing plans. WE BUILD MARKETING MACHINES.

SMART BRANDS, SHARP STRATEGY

  • Mount Gretna Craft Brewery
  • Newfangled Brew Works
  • Partner logo
  • The Londonderry inn
  • City of Harrisburg - Office of Health

Restaurant Owners

  • Social Media Marketing for Restaurants: Proven Tips and Strategies to Build Your Online Presence and Attract More Customers
  • Restaurant Website Optimization: How to Design a High-Converting Restaurant Website That Increases Reservations and Sales
  • Restaurant Marketing Foundations: Proven Strategies to Attract Customers, Build Your Brand, and Boost Restaurant Success
  • Email Marketing for Restaurants: Boost Sales with Proven Email Campaigns and Marketing Strategies
  • Local SEO for Restaurants: Tips and Marketing Strategies to Optimize Google My Business and Master Local Marketing for Growth
  • From Crickets to Crowds

    Turn your empty tables into a buzzing hot spot with battle-tested marketing tactics that get butts in seats (and keep them there).

  • The Restaurant Marketing Blueprint

    Master the essentials of social media, email, SEO, and website optimization with this no-nonsense guide to getting more customers—without the marketing fluff.